Look at these shoes. LOOK AT THEM!
They are just one in a line of Pride shoes Converse has
recently posted to their website. Here, have a link: http://www.converse.com/us/en/regular/chuck-taylor-all-star-pride/154793C.html
We live in a highly capitalistic world. Money is influence,
power, and control. Companies want to acquire it, and people need to spend it.
But we now live in a world where many of us have options opened up to us. And
we have more information about those options. Who runs the company, where the
money is going, how they treat their employees. We share that information, and social
media makes it ever-so-easy. The small ecosystem of social influence you and
your friends have on each other is now tool, and one being used by enough
people that money has gotten involved. More and more, people are deciding that
their money is a vote. Ticks in the Progressive boxes, if you will. And enough
people are voting to cause a snowball effect. In local, country, and even
global economies, companies are taking notice of the social atmosphere, and
courting the Progressive’s in response. Money goes where the majority is, and
the majority wants progress.
Adweek ran an article dissecting the relationship between
progressive companies and local (U.S.) politics, and how companies have shifted
based on public opinion.
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